Fill HubSpot CRM from the emails you already receive
HubSpot works the pipeline. Parseur keeps it stocked. Parseur reads every lead email that reaches your inbox, extracts the contact details with AI, and creates or updates the HubSpot contact through Zapier before anyone opens the message. Forms only catch the people who visit your site. Most leads arrive some other way.
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Website and marketplace enquiries
Parseur captures name, email, phone, and message from the notification emails your site and listing pages send, and each one lands in HubSpot as a contact with the fields already filled in.
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Paid lead providers
Parseur handles lead emails from providers whose layouts change without warning, delivering a consistent field set to HubSpot so your sequences never fire on a half-empty record.
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Business cards and event lists
Parseur reads scanned business cards and attendee lists that arrive as attachments, so the people you met last week are in HubSpot this week rather than in a pile on a desk.
How the HubSpot CRM integration works
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1. Create your Parseur mailbox
- Sign up and get a dedicated email address where your documents land.
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2. Forward your emails
- Send emails manually or set up auto forwarding so every new one arrives on its own.
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3. AI extracts the data
- Parseur reads each email and pulls out the fields you need as structured data.
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4. Data lands in HubSpot CRM
- Zapier picks up the parsed data and sends it to HubSpot CRM in real time.
What is Parseur?
Parseur is a powerful document processing software to extract text from emails, PDFs and documents and automate your workflow. All Parseur features.
What is HubSpot CRM?
HubSpot CRM is a Free, easy to use CRM system targeted for companies with 10-1,000 employees. HubSpot eliminates manual work and actually helps your sales team sell. The HubSpot CRM allows you to keep all your contacts in one centralized, customizable database, automatically logs every interaction for you, and crawls the internet for you, keeping track of over 13M companies (and growing).
What is Zapier?
Zapier is a cloud automation tool that connects apps together. You can connect two or more apps to automate repetitive tasks without coding or relying on developers to build the integration.
Trusted for CRM email workflows in production
BuildYourBnB, a short-term rental business hosting over 10,000 guests per year, uses Parseur with Zapier to route email data into its business tools automatically, the same setup this HubSpot integration uses. Founder Boris Mordkovich tested Parseur against Zapier's own email parser and found it more accurate on the rich HTML emails that platforms send.
- Guests hosted per year on Parseur-powered workflows
- 10,000+
- Documents processed by Parseur since 2016
- 100M+
- Parseur rating on Capterra and GetApp
- 5/5
HubSpot CRM is a free but full featured CRM system targeting small to medium companies. Parseur is a powerful document parsing tool to extract text from emails and PDFs automatically within seconds. Bringing the two together, you can automatically create a contact in your HubSpot CRM.
How does HubSpot CRM work?
HubSpot is an inbound marketing tool that helps you to attract and convert more leads quickly and efficiently. The HubSpot CRM is a united platform providing you with all the prerequisite tools needed to close a deal with a potential customer. HubSpot was founded by Brian Halligan and Dharmesh Shah in 2006.
Building meaningful relationships with your prospects is essential in any business and with HubSpot, you can achieve this. With the dashboard you can create new contacts, have a broad overview of your sales pipeline or chat in real time with leads.
As a CRM and sales hub, HubSpot comes with an extensive amount of free resources and training to help you in your sales journey. The tool also works with various email provides such as Outlook, Gmail, or Office 365. It's easy to keep track as everything is found in only one platform and you can also assign tasks to your sales team.
For a startup or a small business, HubSpot CRM is a great tool to start with. It has a free plan and its pricing starts at $45 per month.
Integrating Parseur with HubSpot CRM to automate the sales pipeline
Keeping track of new leads can be time-consuming especially if you receive hundreds of leads on a daily basis in your mailbox. With Parseur, new contacts can be created automatically in HubSpot CRM without any manual intervention. Having an email parsing tool at hand will help you to be more productive as your business grows and Parseur will definitely be an added value to your marketing stack.
Our customers send email data to HubSpot CRM to:
- create a contact after a user registers on their website
- create a deal after a user performs a purchase
- update a company after a user signs up
For the purpose of this article, let's take the example of someone who owns a VIP Movie Star Concierge Service and receives requests on his website. Sometimes he has to create a new contact in the CRM and sometimes to update the contact information. Manually creating a lead in a CRM tool is a repetitive process and can be prone to human errors. Using Parseur you can extract text from any email or document and send it to HubSpot in real-time as perfectly structured data via Zapier.
How this Email to HubSpot CRM integration works
The three steps below summarize the integration between Parseur and HubSpot:
- A new email notification is received in your Parseur mailbox
- Parseur extracts the relevant information and sends the data to Zapier
- Zapier sends the data to your HubSpot CRM account
To use this integration you will need:
- A Parseur account with a configured mailbox
- A free HubSpot CRM account
- A Zapier account with a Zap between Parseur and HubSpot set up
Step 1: Create your free Parseur mailbox to receive the email
Sign up for Parseur today and get access to all the features for free.
Once your account has been created, create your Parseur mailbox
Note: Parseur works with different types of industries and thus, has ready-made templates for various document processing use cases such as real estate, food ordering or Google alerts.
Step 2: Forward the email to your Parseur mailbox
The email will arrive in your Parseur mailbox in less than 10 seconds.
Step 3: Extract the specific data from your email
Highlight the data fields that you need and create a custom template for them. Parseur is a no-code and AI-based tool where zero coding knowledge is required.
Step 4: Connect Zapier with Parseur
Go to "Export", click on "Zapier" and search for "HubSpot CRM" and click on "Create Zap"
This will redirect you to your Zapier dashboard. Select your Parseur account and mailbox so that Zapier can retrieve the parsed data.
Step 5: Connect Zapier with HubSpot CRM
You'll need to give permission to Zapier to connect with your HubSpot account for the integration process.
Once connected, choose "create or update contact" as the action event which will be the trigger in Zapier.
From there, you will be able to use the extracted data from Parseur and customize the fields to create a new contact in HubSpot.
Step 6: Send a test from the Zapier dashboard to HubSpot CRM
You can send a test from the Zapier dashboard to check if the parsed results have been sent correctly to HubSpot.
From now on, every email that you send to this specific mailbox will be automatically processed and exported to HubSpot via Zapier. Pairing Parseur and HubSpot will provide you with an automated and seamless workflow process and thus, helping you save countless hours of time and resources.
