Here's the easiest way to export Google Alerts and Google Scholar emails to a spreadsheet using Parseur in only five steps. You can also use this approach to export alerts to any application or database.
Your brand, your executives, your competitors, your research topic: by the end of this page every alert Google sends you is a row you can sort, filter and chart, and the monthly coverage report stops being a Friday afternoon. Setup is a forwarding rule, not an IT project, and Parseur never touches your mailbox. It only ever sees the emails you forward to it.
Key takeaways
- Google Alerts has no CSV or Excel export and no public API. The data only leaves in the notification email, or in an RSS feed if you convert the alert.
- An email parser reads the alert email you already receive and turns every result into a spreadsheet row.
- Parseur extracts the keyword, the date, and for each result the website, the page name, the URL and an excerpt.
- Twenty alerts across five brands is still one setup. Parseur is template-free: its AI engine reads each alert layout itself, so there is nothing to build per alert.
- You forward alert emails to a dedicated Parseur address, so Parseur never connects to your mailbox and never sees an email you did not send it.
- Rows land in Excel, CSV, Google Sheets or any of hundreds of apps through Zapier.
Google Alerts are awesome but export is a problem
Google Alerts is free, and for watching an industry, a reputation or a competitor it is hard to beat. Pick a keyword and Google does the watching for you. What Google will not do is hand the data back.
In fact, Google doesn't allow you to export alerts as CSV or XLS at all. There is exactly one exit: an email, sent whenever a new result matches your search. Fine for reading. Useless for counting mentions per month, per outlet or per competitor, which is the report your boss actually asked for.

Google sends emails, so we are going to solve that problem with an email parser. A mail parser turns email content into workable data. Point one at your alerts and every notification becomes clean rows you can download as CSV or Excel, or drop straight into Google Sheets or any other application.
What about the RSS feed route?
Google Alerts can deliver to an RSS feed instead of your inbox, and for one keyword feeding one sheet, RSS plus an automation tool is a reasonable way to do this. Most people run more than one keyword, so it is worth knowing where that route runs out.
- You give up the email. An alert delivers to your inbox or to a feed, not both, so converting an alert you still want to read means choosing between the two.
- Every alert needs its own feed. Its own automation too, and its own billed operations. Five brands and three executives is eight of everything.
- The feed doesn't say which alert it came from. RSS carries the headline, the link, the date and an excerpt, but not the keyword. That is the column a coverage report is built on, so you hardcode it per feed and split the source site back out of the headline text yourself.
- Google Scholar alerts arrive as email. Researchers tracking citations and new papers get no feed option, so the RSS route does not cover them at all.
- Neither route handles a backlog. A feed only carries what is in it now. The alerts already sitting in your mailbox can be forwarded and parsed.
Parsing the email leaves your alerts exactly where they are, labels every row with the keyword that produced it, and works the same way for Google Alerts and Google Scholar Alerts.
Parseur is template-free document extraction software with ready-to-use mailboxes for both Google Alerts and Google Scholar Alerts. Its AI engine reads the alert layout on arrival, so there is nothing to configure per alert and nothing to repair the next time Google redesigns the email. Still weighing tools? Read how an AI parser actually works or our comparison of email parsers first. Otherwise, let's see it run.
Step 1: Create your Parseur account
Create a Parseur account if you don't have one yet. Parseur counts one email as one page, so do the sum before you start: twenty alerts a day is about 600 pages a month. The free tier covers 20 pages, which is enough to watch your own alerts come out as rows, and the pricing page shows the volume and the user count on each paid plan.
Step 2: Copy your Parseur mailbox address
On the next screen, Parseur hands you a dedicated mailbox address and waits for your first alert email.

Click the copy-to-clipboard button to the right of the email address. That mailbox is where every alert goes from now on. Parseur never asks for your email password and never connects to your inbox, so nothing here needs IT.
Step 3: Forward your Google Alerts to your mailbox
Go to your Gmail inbox and forward one of your Google search alerts to your Parseur mailbox (paste the email address you just copied into the To field)

Note: Forward from the webmail interface rather than from a phone or a desktop app such as Apple Mail. Mobile and desktop clients tend to rewrite the message and strip out the structure Parseur reads.
Not a Gmail user? A Google Alert can be delivered to any address you own, so an Outlook or Exchange mailbox works exactly the same way. Set up the Outlook forwarding rule and carry on from here.
Go back to Parseur and wait for the email to arrive. It usually takes less than ten seconds, and our AI engine processes it the moment it lands.

Click on Check result to see the extracted data.
Parseur extracts the following information from each alert email:
Keyword term
Date of the alert
Set of results containing for each alert:
- the name of the Website
- the name of the Page
- the URL
- an Excerpt of the page

Limitation: Parseur can only process alerts that contain one keyword. If your alerts arrive as a digest, change the digest setting: click the cog icon and uncheck the Digest box.
Step 4: Automate every alert from here on
Forward a few more alerts and watch them process on arrival. Then stop forwarding by hand: one filter rule in your email client sends every new Google Alert to your Parseur mailbox from now on, and that rule is the last thing you set up. Our guide on how to automatically forward emails to Parseur covers the rule for each client, plus the Chrome extension that clears a backlog of old alerts in one pass.

Step 5: Export your rows to Excel, Sheets or anywhere else
Every mention is now a row: date, keyword, source site, headline, URL, excerpt. Pivot on the month for volume, on the website for the outlets that actually carry you, on the keyword to line your brand up against the competitors you track. The monthly coverage report stops being a Friday afternoon and becomes a filter.
- Download as Excel or CSV
- Open in Google Sheet
- Send to hundreds of applications and databases using our integration with Zapier. Make sure to use the New Table Processed trigger for best results
To access all export options, go to the Export section on the left-hand menu.

One tip before you build that first report. Google Alerts reports a syndicated story once per outlet that ran it, so a single press release can land as ten rows. Deduplicate on the URL column, then count by website name to see how far the story actually travelled.
That's it! Five steps, and your alerts stop being an inbox you skim and start being a dataset you can query. Google Alerts and Google Scholar Alerts, same workflow, no typing.
Last updated on





