Export Google Alerts to a spreadsheet in 5 easy steps

Portrait of Sylvestre Dupont
by Sylvestre Dupont
4 mins read

In this article we'll describe the easiest way to export Google Alerts and Google Scholar emails to a spreadsheet using Parseur. It only takes 2 minutes! You can also use this approach to export alerts to any application or database.

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Google Alerts are awesome but export is a problem

Google.com Alerts is a powerful (and free!) business intelligence tool for monitoring an industry, a reputation or a competitor. Its ease of use make it a must have for any company that wants to keep on top of the latest trends in its market. However, Google doesn't make it easy to export alerts to a spreadsheet.

In fact, Google doesn't allow you to export alerts as CSV or XLS at all. All that Google can do is sending you an email when a new result matches your search criteria. That makes it hard to analyze the data for tracking purposes or to check trends and volumes. Especially if you have an alert set on a high volume keyword, you need to put that data in a spreadsheet or database for deeper analysis. You may even consider doing machine learning or other Artificial Intelligence approach if your volume is very large.

Google search alerts doesn't let you download your alerts as CSV

Google search alerts doesn't let you download your alerts as CSV

Since google sends you emails, we are going to solve that problem by using Parseur, a mail parser. A mail parser is a tool that can convert emails content into workable data. So what we're going to do is to use an email parser to transform alert notifications into properly formatted data that we can download as CSV, Excel, or update directly into a Google Sheets or any application.

Parseur is an email parser that comes packed with a ready-made template for Google Alerts as well as Google Scholar Alerts**.

Let's see how it works!

Step 1: Create a free Parseur account

If you don't have an account already, create a Parseur account. Parseur is totally and forever free for a limited number of emails sent per month.

Create my Parseur account
Free to start with. All features enabled on our Free plan!

Step 2: Create your Parseur mailbox

Once your account is created, enter a name for your Google Alerts mailbox.

You can enter anything you'd like.

Enter a name for your mailbox

Enter a name for your mailbox

Click Next and select Google alerts

Select Google alerts

Select Google alerts

Click Next again.

Step 3: Forward your Search Alerts to your mailbox

On the next screen, Parseur will ask you to forward your first Alert email.

Parseur awaits you to forward your first email

Parseur awaits you to forward your first email

Click on the copy-to-clipboard button to the right of the email address to it.

Go to your Gmail inbox and forward one of your Google search alerts to your Parseur mailbox (paste the email address you just copied into the To field)

Forward an alert email to the address Parseur just gave you

Forward an alert email to the address Parseur just gave you

Note: for best results, we recommend you forward your emails from your original email client (Gmail, yahoo, etc.) and not from your phone or desktop email client (Apple mail, Outlook etc.).

Go back to Parseur, and wait for the email to arrive (it usually takes less than 10 seconds).

Once the email arrived it will be processed automatically.

Your Search Alert email was processed automatically!

Your Search Alert email was processed automatically!

Click on Check result to see the extracted data.

Parseur extract the following information from each alert email:

  • Keyword term
  • Date of the alert
  • Set of results containing for each alert:
    • the name of the Website
    • the name of the Page
    • the URL
    • an Except of the page
Extracted text is on the right

Extracted text is on the right

Note: Parseur can process alerts that contain only one keyword. In case you set up Google Alerts to send a digest, you can change the digest setting: click on the cog icon and un-check the Digest box.

Step 4: Automate processing of Google Alerts

Go ahead and forward more Alerts and see them all getting processed automatically.

Now you can set up an automated rule to forward all new incoming alerts to Parseur. Also, if you have a backlog of existing Google Alerts you would like to parse, you could use a chrome extension to forward them all at once to Parseur. Check out the following article to learn more about how to automatically forward emails to Parseur.

All your Google Alerts data is automatically extracted!

All your Alerts data is automatically extracted!

Step 5: Download or send your data where it belongs

Now you can use your alert data in any way you see fit.

  • Download as Excel or CSV
  • Open in Google Sheet
  • Send to hundreds of applications and databases using our integration with Zapier. Make sure to use the New Table Processed trigger for best results

To access all export options, go to the Export section on the left-hand menu.

Example of a google sheet populated by Parseur Search Alert parser

Example of a google sheet populated by Parseur Search Alert parser

That's it! You now know how to easily export Search Alerts and Scholar Alerts to your spreadsheet.

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