Extract lead data from real estate platforms in 5 easy steps

Portrait of Sylvestre Dupont
by Sylvestre Dupont
6 mins read
Last updated on

Do you receive tons of leads and inquiries via email from Zillow, Trulia, Realtor and other real estate platforms? Are you looking for a way to automate data extraction from those emails? With Parseur, you can automatically extract information from real estate emails in just a few clicks. Let's see how!

Why automate your real estate leads workflow?

If you found this article, chances are that you are running one or more real estate agencies, advertising your listings on platforms such as Zillow, Trulia, or Realtor and looking for a way to reduce the workload to manage all your leads.

When someone is interested in one of your houses for sale or rent, they contact you through those realty platforms. For each contact request, you receive an email with the lead details.

And for each email, you likely want to:

  • Assign a sales rep to the lead
  • Mark the contact as interested in the property listing
  • Schedule a call to arrange a visit
  • Update your team's calendar once the visit is arranged
  • Add the lead to your contact list for future opportunities
  • Maybe add the contact to your marketing campaigns

If you have a few hot listings in your inventory, you can easily get hundreds of those emails every day. That's a lot of work to keep on top of if you do everything manually! Moreover, it's likely that some emails sometimes get missed or that you spend more effort than you'd like keeping on top of everything.

The solution? Set up an automated data extraction pipeline to automate all those actions to focus on the real value you add to your clients!

Automatically extract your real estate leads from emails with Parseur

This is where Parseur can help. Parseur is an email parser software to extract information from emails and other documents such as PDFs. Use Parseur to automatically extract data from your real estate leads and send it to CRMs like Realvolve, Follow Up Boss, a spreadsheet like Google Sheets or Airtable, or even your own in-house app.

With Parseur, you can effectively extract information from all your real estate inquiries from any broker and feed them into a streamlined lead management workflow, in just a few clicks.

What's more, Parseur comes with built-in support for most real estate platforms such as:

  • Apartments.com
  • AppFolio
  • HAR.com
  • Hotpads
  • PadMapper
  • Realtor.com
  • Showmojo
  • Street Easy
  • Trulia
  • TurboTenant
  • Zillow
  • Zumper

Check out our list of supported real estate platforms.

How to get started with Parseur?

Using Parseur for extracting data from your real estate leads is very simple.

Step 1: Sign up for your free account on Parseur

If you don't have an account already, create a Parseur account. Parseur is free to start with for a limited number of emails sent per month.

Create my Parseur account
Start automating your real estate business with Parseur!
Free signup, no credit card required.

Step 2: Create your Parseur mailbox

Create a mailbox, enter a name, and make sure to choose Real Estate leads when prompted for the mailbox type.

Select Real estate leads
Select Real estate leads

Step 3: Forward leads to the Parseur mailbox

Once your mailbox is created, Parseur gives you an email address to forward your emails to.

Send a few leads from various platforms to this address.

Important: For best results, we recommend you forward your emails from your original client email (Gmail, Yahoo, etc.) and not from your phone or desktop email client (Apple mail, Outlook, etc.). Even better, you should create forwarding rules to automatically send emails from your mailbox to your Parseur mailbox. Check out this page to learn how.

Here is an example of a typical contact email from Zillow:

Zillow Tour Request email sample
Zillow Tour Request email sample

Step 4: Check the parsed results

If Parseur knows the real estate platform, it will process the document automatically.

Here is an example of the data you'll get for the previous email:

MessageType New tour request
CustomerName.first John
CustomerName.last M
CustomerName.full John M
Availability Today afternoon or evening
Tomorrow afternoon or evening
Message I am available to tour:
Today - afternoon or evening
Tomorrow - afternoon or evening
PropertyPrice $1,111
PropertyDetails 3 bd | 2 ba | 1234 sqft
PropertyAddress.original 12345 Random Road El Mirage, AZ 85335
PropertyAddress.normalized 12345 Random Rd, El Mirage, AZ 85335, USA
PropertyAddress.address1 12345 Random Rd
PropertyAddress.city El Mirage
PropertyAddress.zip 85335
PropertyAddress.state_code AZ
PropertyAddress.country_code US
PropertyAddress.lat 33.1234567
PropertyAddress.lng -112.1234567
PropertyAddress.map [link to Google Maps]
TransactionType FOR RENT
Source zillow
CustomerPhone (555) 123-4567
Received 2019-06-07T08:09:10.790065+00:00
Sender [email protected]
OriginalRecipient [email protected]

Check out our list of commonly extracted fields.

Step 5: Export the parsed data to any platform of your choice

What you do with your data is for you to decide.

Here are a few common use cases from our customers:

  • Automatically send an email back to the lead, thanking him for his message and giving an estimation of how soon he will hear from you
  • Add the lead details to your contact list in a Google Sheet spreadsheet
  • Add a task in your CRM to call back the lead and schedule a visit
  • Update your team calendar with the scheduled visit, including the property address and map along with lead details

... possibilities are endless!

And all this can be done automatically, thanks to Parseur integration with thousands of applications via its Zapier connector, Microsoft Flow connector, and Integromat integration. Check out our integration page to learn more about some of the applications integrated with Parseur.

Frequently Asked Questions

What information does Parseur extract from real estate lead emails?

Parseur will extract all information available in the email. It varies from one platform to another, but most of the time, Parseur will be able to extract:

  • Contact details: name, phone, email, credit score
  • Property details: address, price, description
  • Type of inquiry: message, tour request, new lead, etc.
  • Lead source: Zillow, Trulia, Realtor, Hotpads

Here is an example of one of our built-in templates used to extract information from Zillow emails:

Example of data captured by a Parseur template for Zillow
Example of data captured by a Parseur template for Zillow

Parseur normalizes the data so that the data from various platforms follows the same structure. For example, it splits a person's name into title, first, middle, and last name. It also normalizes and geolocates property addresses into address, city, state, zip, map, etc.

What if one of my platforms isn't supported by Parseur?

If it is a well-known platform and you have sample emails, you can contact us and ask us to add support.

If it is a small platform (for example, from your contact form on your website), you can create your template to tell Parseur what to extract from those emails.

Learn about creating templates in Parseur.

Where can I learn more about Parseur?

Click on the link below to visit our homepage and learn more about Parseur.

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