Extract lead data from real estate platforms in 5 easy steps

Portrait of Sylvestre Dupont
by Sylvestre Dupont
6 mins read

Do you receive tons of leads and inquiries via email from Zillow, Trulia, Realtor and other real estate platforms? Are you looking for a way to automate data extraction from those emails? With Parseur, you can automatically extract information from real estate emails in just a few clicks. Let's see how!

Extract Real Estate leads with an email parser cover image

Why automate your real estate leads workflow?

If you found this article, chances are that you are running one or more real estate agencies, advertising your listings on platforms such as Zillow, Trulia or Realtor and looking for way to reduce the workload to manage all your leads.

When someone is interested in one of your houses for sell or rent, they contact you through those realty platforms. For each contact request, you receive an email with the lead details.

And for each email, you likely want to:

  • Assign a sales rep to the lead
  • Mark the contact as interested into the property listing
  • Schedule a call to arrange a visit
  • Update your team's calendar once the visit is arranged
  • Add the lead to your contact list for future opportunities
  • Maybe add the contact to your marketing campaigns

If you have a few hot listings in your inventory, you can easily get hundreds of those emails every day. That's a lot of work to keep on top of if you do everything manually! Moreover, it's likely that some emails sometimes get missed or that you spend more effort than you'd like keeping on top of everything.

The solution? Set up an automated data extraction pipeline to automate all those actions in order to focus on the real value you add to your clients!

Automatically extract your real estate leads from emails with Parseur

This is where Parseur can help. Parseur is an email parser service that extracts information from emails and documents. Use Parseur to automatically extract data from your real estate leads and send it to CRMs like Realvolve, Follow Up Boss, a spreadsheet like Google Sheets or Airtable, or even your own in-house app.

With Parseur, you can effectively extract information from all your real estate inquiries from any broker and feed them into a streamlined lead management workflow, in just a few clicks

What's more, Parseur comes with built-in support for most real estate platforms such as:

  • Apartments.com
  • AppFolio
  • HAR.com
  • Hotpads
  • PadMapper
  • Realtor.com
  • Showmojo
  • Street Easy
  • Trulia
  • TurboTenant
  • Zillow
  • Zumper

Check out our list of supported real estate platforms.

How to get started with Parseur?

Using Parseur for extracting data from your real estate leads is very simple.

Step 1: Sign up for your free account on Parseur

If you don't have an account already, create a Parseur account. Parseur is free to start with for a limited number of emails sent per month.

Create my Parseur account
Free to start with. All features enabled on our Free plan!

Step 2: Create your Parseur mailbox

Create a mailbox, enter a name and make sure to choose Real Estate leads when prompted for the mailbox type.

Real estate leads

Select Real estate leads

Step 3: Forward leads to the Parseur mailbox

Once your mailbox is created, Parseur gives you an email address to forward your emails to.

Send a few leads from various platforms to this address.

Important: For best results, we recommend you forward your emails from your original client email (Gmail, yahoo, etc.) and not from your phone or desktop email client (Apple mail, Outlook etc.).

Even better, you should create forwarding rules to automatically send emails from your own mailbox to your Parseur mailbox. Check out this page to learn how.

Here is an example of a typical contact email from Zillow:

Zillow Tour Request email sample

Zillow Tour Request email sample

Step 4: Check the parsed results

If Parseur knows the real estate platform, it will process the document automatically.

Here is an example of the data you'll get for the previous email:

MessageType New tour request
CustomerName.first John
CustomerName.last M
CustomerName.full John M
Today afternoon or evening
Tomorrow afternoon or evening
I am available to tour:
Today - afternoon or evening
Tomorrow - afternoon or evening
PropertyPrice $1,111
PropertyDetails 3 bd | 2 ba | 1234 sqft
PropertyAddress.original 12345 Random Road El Mirage, AZ 85335
PropertyAddress.normalized 12345 Random Rd, El Mirage, AZ 85335, USA
PropertyAddress.address1 12345 Random Rd
PropertyAddress.city El Mirage
PropertyAddress.zip 85335
PropertyAddress.state_code AZ
PropertyAddress.country_code US
PropertyAddress.lat 33.1234567
PropertyAddress.lng -112.1234567
PropertyAddress.map <link to Google Maps>
TransactionType FOR RENT
Source zillow
(555) 123-4567
Received 2019-06-07T08:09:10.790065+00:00
Sender acbd123456efgh@convo.zillow.com
OriginalRecipient my.real.estate.parser@in.parseur.com

Check out our list of commonly extracted fields.

Step 5: Export the parsed data to any platform of your choice

What you do with your data is for you to decide.

Here are a few common uses case from our customers:

  • Automatically send an email back to the lead, thanking him for his message and giving an estimation of how soon he will hear from you
  • Add the lead details to your contact list in a Google Sheet spreadsheet
  • Add a task in your CRM to call back the lead and schedule a visit
  • Update your team calendar with the schedule visit including the property address and map along with lead details

... possibilities are endless!

And all this can be done automatically thanks to Parseur integration with thousands applications via its Zapier connector, Microsoft Flow connector and Integromat integration. Check out our integration page to learn more about some of the applications integrated with Parseur.

Frequently Asked Questions

What information does Parseur extract from real estate lead emails?

Parseur will extract all information available on the email. It varies from one platform to the other, but most of the time Parseur will be able to extract:

  • Contact details: name, phone, email, credit score
  • Property details: address, price, description
  • Type of enquiry: message, tour request, new lead etc.
  • Lead source: zillow, trulia, realtor, hotpads

Here is an example of one of our built-in template used to extract information from Zillow emails:

Example of data captured by Parseur for Zillow

Example of data captured by a Parseur template for Zillow

Parseur normalizes the data so that the data from various platforms follow the same structure. For example, it splits a person name into title, first, middle and last name. It also normalizes and geolocate property addresses into address, city, state, zip, map etc.

What if one of my platforms isn't supported by Parseur?

If it is well known platform and you have sample emails, you can contact us and ask us to add support.

If it is a small platform (for example from your contact form on your website), you can create you own template to tell Parseur what to extract from those emails.

Learn about creating and managing templates in Parseur.

Where can I learn more about Parseur?

Click on the link below to visit our home page and learn more about Parseur.

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