Email to Lead: Create Salesforce records from parsed emails

Why integrate Parseur with Salesforce?

Once you receive multiple leads in different formats or layouts, you have to transfer those leads to Salesforce manually which is tedious and time-consuming. Integrating Salesforce with a powerful email parsing tool will help you to automatically:

1. Create a lead after it registers on their website or via a web form
2. Update a lead when it sends a support request via email
3. Create a new record each time an email is parsed

What you will need

To use this integration you will need:

• A Parseur account with a configured mailbox
• A Salesforce account
• A Zapier account with a Zap between Parseur and Salesforce set up

Step 1: Sign up for your free plan and create your Parseur mailbox

Parseur is a visual template tool that has a built-in library of templates. You can also create custom templates even if you have zero coding knowledge. The machine learning behind Parseur will always pick up the right template whenever a new document comes in.

Choose the best option appropriate for your industry; for the purpose of this article, we will choose the default option.

Select the first option “custom emails (default)” to create your mailbox.

Select custom emails (default)

Step 2: Forward your email to the Parseur mailbox

The email will arrive in less than 10 seconds in the mailbox!

An auto-forwarding rule can also be set up so that your emails are sent automatically to your Parseur mailbox.

Forward your email to the Parseur mailbox

Step 3: Create a template to extract data you want to send to Salesforce

Parseur is Point & Click, which means that all you have to do is highlight the specific data that you want to extract and create data fields for them. With zero coding knowledge, you can quickly create as many templates as you want within the integrated template editor.

Highlight and create data fields

The parsed results will appear like this:

Parsed results

Every other similar email that you forward to this mailbox will be automatically processed by Parseur.

Step 4: Export the parsed data to Salesforce

Thanks to Zapier, another no code tool, we will setup a workflow between Parseur and Salesforce in no time. Once you click on “create zap”, you will be redirected to your Zapier account. You may then create a new Zapier account or log into your existing one.

Export parsed data to Salesforce via Zapier

Zapier will prompt you to sign in to your Parseur account and select the Parseur mailbox where the parsed data is located.

Select your Parseur mailbox

Zapier will contact the Parseur API to retrieve the parsed email data.

Parsed data retrieved

Step 5: Connect Zapier with Salesforce

Choose Salesforce as “app” and Create Record as “action event”

Create record as "action event"

Sign in to your Salesforce account so that you can customize the record. You will be able to use the parsed data to customize the record and send it to Salesforce automatically.

Focus on closing more deals and keep the manual process to Parseur!

Fill in the fields with the parsed data

Once you’ve filled in all the fields, you can send a test record to Salesforce.

Send a test from Zapier

Test was successful

Once you are happy with the results, turn the Zap on and your integration will be completed. Within minutes, you will have an automated data extraction process set up between an email parser and Salesforce.