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Email to Lead: Create Salesforce records from parsed emails

Salesforce integration

Do you receive hundreds of leads in your mailbox from different platforms on a daily basis? Do you find it time-consuming to extract those leads details from your emails and, manually create records in Salesforce?

Get off this hamster wheel and take your lead automation to the next level.

Using Parseur, you can extract text from any email and send it to your Salesforce sales funnel in real time as perfectly structured data. Parseur is a no code tool that extracts specific data from emails and other email attachments such as PDFs, MS Word, or Excel in a point and click manner.

Our customers from various industries such as real estate, food ordering, mortgage leads and e-commerce use Parseur to extract leads from emails. Extracted data can easily be exported to Salesforce in just a few clicks.

Why integrate Parseur with Salesforce?

Once you receive multiple leads in different formats or layouts, you have to transfer those leads to Salesforce manually which is tedious and time-consuming. Integrating Salesforce with a powerful email parsing tool will help you to automatically:

  1. Create a lead after it registers on their website or via a web form
  2. Update a lead when it sends a support request via email
  3. Create a new record each time an email is parsed

What you need

To use this integration you will need:

  • Parseur account with a configured mailbox
  • A Salesforce account
  • Zapier account with a Zap between Parseur and Salesforce set up

Step 1: Sign up for Parseur and create your mailbox

Create my Parseur account
Having a powerful email parsing tool can help you automate your business processes, saving you countless hours of work.

Parseur is a visual template tool that has a built-in library of templates. You can also create custom templates even if you have zero coding knowledge. The machine learning behind Parseur will always pick up the right template whenever a new document comes in.

Choose the best option appropriate for your industry; for the purpose of this article, we will choose the default option.

Select the first option “custom emails (default)” to create your mailbox.

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Select custom emails (default)

Step 2: Forward your email to the Parseur mailbox

The email will arrive in less than 10 seconds in the mailbox!

An auto-forwarding rule can also be set up so that your emails are sent automatically to your Parseur mailbox.

Forward your email from Outlook to the Parseur mailbox

Forward your email to the Parseur mailbox

Step 3: Create your template in Parseur

Parseur is Point & Click, which means that all you have to do is highlight the specific data that you want to extract and create data fields for them. With zero coding knowledge, you can quickly create as many templates as you want within the integrated template editor.

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Highlight and create data fields

The parsed results will appear like this:

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Parsed results

Every other similar email that you forward to this mailbox will be automatically processed by Parseur.

Step 4: Export the parsed data to Salesforce

Thanks to Zapier, another no code tool, we will setup a workflow between Parseur and Salesforce in no time. Once you click on “create zap”, you will be redirected to your Zapier account. You may then create a new Zapier account or log into your existing one.

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Export parsed data to Salesforce via Zapier

Zapier will prompt you to sign in to your Parseur account and select the Parseur mailbox where the parsed data is located.

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Select your Parseur mailbox

Zapier will contact the Parseur API to retrieve the parsed email data.

podio export data

Parsed data retrieved

Step 5: Connect with your Salesforce account

Choose Salesforce as “app” and Create Record as “action event

Creating your first field in Parseur

Create record as "action event"

Sign in to your Salesforce account so that you can customize the record. You will be able to use the parsed data to customize the record and send it to Salesforce automatically.

Focus on closing more deals and keep the manual process to Parseur!

Creating your first field in Parseur

Fill in the fields with the parsed data

Once you’ve filled in all the fields, you can send a test record to Salesforce.

podio export data

Send a test from Zapier

podio export data

Test was successful

Once you are happy with the results, turn the Zap on and your integration will be completed. Within minutes, you will have an automated data extraction process set up between an email parser and Salesforce.

Parseur logo What is Parseur?

Parseur is a powerful email parser software to automatically extract text from emails, attachments and documents and automate your workflow. See Parseur features.

Salesforce logo What is Salesforce?

Salesforce (or Sales Cloud) is a customizable CRM platform that grows with you. Get real-time customer information and activity in one place, plus insights with dashboards and reports. It been named as a Leader in the 2020 Magic Quadrant for Enterprise Low-Code Applications Platforms (LCAP) by Gartner. More about Salesforce.

Zapier logo What is Zapier?

Zapier is a cloud automation tool that connects apps together. You can connect two or more apps to automate repetitive tasks without coding or relying on developers to build the integration.