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Create new contacts in Surefire CRM from Parseur

Create new contacts in Surefire CRM from Parseur

In our recent article, we showed you how as a mortgage broker, Parseur can help automate your mortgage leads pipeline.

Having countless leads’ information on a daily basis is amazing! However, those emails come from different platforms that are generating leads for you. Queries can be in different formats and about diverse topics (life of the loan, monthly mortgage payments, fixed-rate mortgages, and loan terms among others).

And, you need to quickly go through all your emails and get back to potential clients as soon as possible.

This is where Parseur comes in to scale your business.

Why use Parseur with Surefire CRM?

Once you have created your templates in Parseur, your manual data entry tasks are over! Parseur can automatically extract specific data from your emails, which can, in turn, be exported to any applications of your own choice, such as Surefire CRM.

This is achieved through Zapier, which is a cloud automation tool facilitating the integration of thousands of applications with Parseur. And, this is done with zero coding experience!

What do you need to get started?

  • A Parseur mailbox
  • A Surefire account
  • A Zapier account

Step 1: Sign up for Parseur

If not done already, create your account on Parseur together with your mailbox.

Create my Parseur account
Free to start with. All features enabled on our Free plan!

Note: Parseur is free to start with all the features for a limited amount of emails per month.

Check out instructions on creating your parsing template, highlighting the exact data that needs to be extracted.

highlight data

Highlight specific data that needs to be extracted

Step 2: Connect Parseur with Surefire CRM

Create your Zapier account before going through this step.

On your Parseur mailbox, click on export and search for Surefire.

export data

Search for surefire and click on create a zap

Click on create Zap, and this will open your Zapier dashboard.

Choose your Parseur account and mailbox

choose parseur account

Choose your parseur account

choose parseur mailbox

Choose your Parseur mailbox

Zapier will launch a trigger to the mailbox and retrieve the parsed email data.

zapier launches a trigger

Zapier launches a trigger

zapier retrieves parsed data

The parsed email data will be retrieved from Parseur

Step 3: Zapier will now create a contact in Surefire CRM

You will be asked to sign in to your Surefire CRM account as well.

surefire zapier integration

Choose “surefire CRM” as app and “create contact” as action event

surefire sign in to account

Connect Zapier with Surefire CRM

Once you have connected your Surefire account with Zapier, you will be able to use parsed data from Parseur to create a new contact in Surefire CRM.

Step 4: Customize your contact details

Use the extracted data from Parseur to fill in the required fields about your lead.

This effective process will take you only a few minutes to complete.

Once all the information has been filled in, click on continue and Zapier will create the contact in Surefire CRM and your integration is complete.

Don’t forget to turn the zap on!

Having an automated workflow in your processes is time-saving in terms of assigning credit score, lead score, and other criteria. Thus, helping your sales teams focus more on customer relationships.

You can also export the extracted data to:

Parseur logo What is Parseur?

Parseur is a powerful email parser software to automatically extract text from emails, attachments and documents and automate your workflow. See Parseur features.

Surefire logo What is Surefire?

Specialized for the mortgage industry, Surefire CRM offers marketing automation for mortgage lenders and loan officers to better maintain clients’ relationships. More about Surefire.

Zapier logo What is Zapier?

Zapier is a cloud automation tool that connects apps together. You can connect two or more apps to automate repetitive tasks without coding or relying on developers to build the integration.