Convert emails to Airtable records automatically

Parseur logo Airtable logo

Founded in 2012, Airtable integrates the features of a spreadsheet and a database, creating an easy-to-use online tool. Some people avoid using databases because they need to learn SQL. This is where Airtable comes in!

It is a spreadsheet application with superpowers that allows you to manage and visualize data in many ways. Airtable enables users to easily create streamlined workflows by updating data in real-time.

As for Airtable pricing, it is free to start with and their most popular package starts at $20 per month.

A screenshot for the Airtable use case page
Airtable use cases

With its predefined layouts and great view options, Airtable database is widely used by many organizations and teams for various purposes such as:

  • tracking job application candidates
  • managing e-commerce orders
  • following up on leads for marketing purposes
  • and so much more!

Why should you integrate Parseur with Airtable?

Airtable is a great companion to put some sanity in your mailbox and get rid of manually tracking all those recurrent email notifications for your business.

Parseur is a powerful email parser and no code tool that facilitates the data extraction process from emails, PDFs and MS Excel. The parsed data can then be downloaded or exported in real time to any application of your choice.

Using Parseur together with Airtable you can extract text from emails and documents and send it to your Airtable database as a perfectly formatted row. With this integration, you can say goodbye to manually copying and pasting emails into spreadsheets, saving you time and improving your business automation.

How does this Email to Airtable integration work?

  • A new document is received in your Parseur mailbox
  • Parseur extracts the specific data and sends the data to Zapier
  • Zapier adds rows to your Airtable database

To use this integration you will need:

  • A Parseur account
  • An Airtable account
  • A Zapier account

We will take the case of a real estate agency who receives many leads and customers' details in their mailbox on a daily basis. The emails come from different sources (real estate platforms, third-party websites) and in different formats. The real estate agent has to manually go through his emails, filter out specific information and input it manually in Airtable.

With an email parsing software, he can have an automated workflow process right from the moment he receives an email till the record is created in Airtable.

Step 1: Create your free Parseur account to receive your email

If not done already, sign up to Parseur. Parseur is free to start with and you get access to all features!

Sign up to Parseur for Free
Try out our powerful document processing tool for free.

Once your account is created, you will be directed to the next page to create your real estate mailbox. You can easily follow the on-screen tutorial to get your mailbox ready within seconds!

Step 2: Forward the email to your Parseur mailbox

You will receive an email address for your mailbox so that you can forward your emails to it. We recommend that you create an auto-forwarding rule to forward all your emails automatically to the Parseur mailbox.

Forward HARO email to mailbox
Forward HARO email to mailbox

Step 3: Create a template to extract the email data

Parseur offers ready-made templates to support multiple real estate platforms and other different industries. Hence, the data are extracted automatically without any human intervention.

You can also create your own custom templates with Parseur very easily.

Your parsed results will look like this:

Data extracted from HARO
Data extracted from HARO

Step 4: Connect Zapier with Airtable to export the extracted data

Go to "Export", click on "Zapier" and search for "Airtable" and, click on "Create Zap" where you will be redirected to your Zapier dashboard.

Export HARO emails to Airtable
Export HARO emails to Airtable

Step 5: Connect Zapier with Parseur

You will be asked to sign into your Parseur account and select the mailbox so that Zapier can retrieve the parsed email data.

Always choose new table processed to filter the emails
Always choose new table processed to filter the emails

Zapier retrieves the HARO email from Parseur
Zapier retrieves the HARO email from Parseur

Step 6: Connect Zapier with Airtable

Zapier will ask you to log into your Airtable account as well.

Choose your Airtable account
Choose your Airtable account

Once your Airtable account is connected with Zapier, choose your base and the table where the extracted should be exported.

Choose "event" as "create record" in Airtable
Choose "event" as "create record" in Airtable

You can then customize the table using the parsed email data:

Customize the parsed data in Zapier
Customize the parsed data in Zapier

Step 7: Send a test review from Zapier to Airtable

With Zapier, you can send a test trigger to check if the record has been created automatically.

Send a test trigger from Zapier to Airtable
Send a test trigger from Zapier to Airtable

As you can see, your email has been converted into an Airtable record within seconds! Turn your workflow on so that every email that you send to this Parseur mailbox will be exported to your table automatically.

Turn the workflow on and your Airtable integration is complete!
Turn the workflow on and your Airtable integration is complete!

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What is Parseur?

Parseur is a powerful document processing software to extract text from emails, PDFs and documents and automate your workflow. All Parseur features.

Airtable logo
What is Airtable?

Part spreadsheet, part database, and entirely flexible, teams use Airtable to organize their work, their way. Manage your rich data as a spreadsheet, in a calendar, as a kanban board, as a gallery or via forms.

Zapier logo
What is Zapier?

Zapier is a cloud automation tool that connects apps together. You can connect two or more apps to automate repetitive tasks without coding or relying on developers to build the integration.

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