Zapier Revenue and Statistics 2026 - Every Number, With Receipts

Zapier is a private, profitable automation company with roughly $310 million in annual recurring revenue, a $5 billion valuation set in 2021, over 3.4 million businesses on the platform, more than 800 employees across 38 countries, and connections to over 9,000 apps. It has automated more than 81 billion tasks to date. It raised $1.3 million once, in 2012, and never took another dollar.

Now the part every other statistics page skips. Zapier has not published a revenue number since that $310 million, and that was two years ago. Every "$400 million in 2025" and "$450 million in 2026" you have seen quoted is a forecast somebody typed into a spreadsheet, which somebody else then cited as fact. This page separates what Zapier has actually said from what the internet decided on its behalf. Every figure below carries a source, and where there is no source, it says so.

Key Zapier statistics for 2026

Two of these are outside estimates, one is a Forbes report, and the rest come from Zapier itself. Each line says which.

• Revenue: ~$310M ARR (Sacra estimate for 2023, Latka estimate for 2024)
• Valuation: $5 billion, set January 2021 by a secondary share sale, never revised since
• Outside funding raised, ever: $1.3 million, in 2012 (Zapier)
• Businesses on the platform: 3.4 million+ (Zapier newsroom, and its own pages disagree)
• Fortune 1000 companies using Zapier: 69% (Zapier)
• Employees: 800+, fully remote across 38 to 40 countries (Zapier), or 736 (Forbes)
• App integrations: 9,000+, exposing 66,000+ triggers and actions (Zapier)
• Zaps created: 25 million+ (Zapier, self-reported)
• Tasks automated to date: 81 billion+ (Zapier, self-reported)
• AI agents built on the platform: 450,000+ (Zapier homepage, 2026)
• Profitable since: 2014 (Sacra)
• Acquisitions to date: 4, most recently October 2025
• Publicly traded: no, no S-1, no announced IPO plans

Sources: zapier.com/about, zapier.com/press, Sacra, Latka, Forbes.

Zapier revenue by year

Zapier's revenue is not audited or filed anywhere, so every figure below is either a press-reported number or an analyst estimate. Sacra and Latka, the two main estimators, cannot even agree which year the $310 million belongs to.

The last row is the whole story. Zapier has said nothing about revenue for two years running, and everyone else has filled the silence for it. Forbes still shows $140 million from 2021, which is why ChatGPT will quote you $140 million today. The statistics sites publish forecasts and format them like facts.

So the honest answer to "how much money does Zapier make in 2026" is this. Roughly $310 million at its last credible estimate, and nobody outside the company knows what it is now. If you need a number for a budget meeting, use $310 million and say out loud that it is a 2023 to 2024 estimate. That will survive scrutiny. A confident $450 million will not.

What is Zapier worth?

Zapier's valuation is $5 billion, set in January 2021.

Almost every write-up gets the mechanism wrong. This was not a funding round. Zapier did not raise money at $5 billion. Sequoia Capital and Steadfast Financial bought existing shares from employees and early backers in a secondary sale, and the price they paid implied a $5 billion company. Zapier's balance sheet never saw the cash.

There is no Zapier market cap to look up, because the company is not listed. And the $5 billion Zapier valuation has gone untouched for over five years. Software multiples have been rewritten twice since 2021, first downward and then upward again for anything with AI in it, so treat $5 billion as a historical marker rather than a live number.

On funding, use Zapier's own words: "Zapier raised $1.3 million in 2012. Without any further funding, we were valued at $5 billion in 2021." Third parties commonly cite $1.4 million across a few rounds. The early backers were Y Combinator, Bessemer Venture Partners, Draper Fisher Jurvetson and a handful of angels.

That is roughly 100x revenue for every dollar raised. It puts Zapier next to Atlassian in the very small club of companies that got enormous without getting funded.

How many businesses use Zapier?

Zapier says over 3.4 million businesses use the platform, and that 69% of the Fortune 1000 are among them.

One warning before you paste that into a deck. Zapier's three most authoritative pages give three different numbers on the same day: the newsroom says 3.4 million businesses, the about page says over 2 million, the homepage says 3 million plus. They also swap between "businesses", "customers" and "users" without ever defining one.

The paying-customer count you will see quoted at 100,000 or more does not trace back to Zapier at all. It comes from aggregator databases that estimate it. Keep it out of your board deck.

How many employees does Zapier have?

Zapier employs over 800 people, all of them remote. The country count depends which Zapier page you read: 38 on the about page, 40 on the newsroom. Forbes lists a headcount of 736.

Zapier was remote before it was a company, and it wrote a good chunk of the playbook everyone else copied in 2020. There is no office to visit. The story starts at a Startup Weekend event in Columbia, Missouri in 2011, and the registered San Francisco address is paperwork, not a place where work happens.

The early growth is worth recording. In its first three years the company went "from zero to 600,000 users", a number it has since passed more than five times over. Glassdoor had Zapier at 4.8 out of 5 with 97% of employees recommending it, though that reading dates from 2022 and no verified current equivalent exists. Remote work, work-life balance and a professional development allowance head the benefits list on Zapier's careers page.

There is chatter on Glassdoor and Blind about a support-team reduction. No press coverage confirms it and Zapier has not commented, so there is no number here to quote. Mentioning it anyway, because a statistics page that only prints the flattering numbers is a brochure.

How many apps does Zapier integrate with?

Zapier connects more than 9,000 apps, exposing over 66,000 triggers and actions.

This is the number that decides renewals. Make offers roughly 2,000 integrations. n8n ships a few hundred native nodes and expects you to close the gaps with HTTP requests and a developer. Zapier's own marketing claim is that nearly 8,000 partners build on the platform, more than any other automation tool. Nobody audits that, but the practical version holds up: if your team runs on some niche SaaS product nobody in the room has heard of, Zapier is the one most likely to already have a maintained connector for it, and maintained is doing the heavy lifting in that sentence.

Zapier reports 81 billion tasks automated to date across 25 million Zaps created. A separate estimate puts throughput at 3.1 billion tasks per month, which does not reconcile cleanly with the cumulative figure, so cite one or the other and never both.

Zapier stopped being a no-code company

If your mental model of Zapier is "the thing that dumps form submissions into a spreadsheet", you are three product generations behind. Zapier's own press boilerplate now calls it an AI orchestration platform, and the shipping log backs that up.

The usage numbers follow the pivot. 450,000+ agents built and 3.39 million+ MCP tool calls completed, both self-reported on Zapier's homepage in 2026.

Read the last row of that table twice if you are budgeting. Model-based pricing for AI by Zapier took effect in June 2026. AI steps, agent runs and MCP calls draw on the same task pool as your ordinary Zaps, which means the AI features are not a separate line item you can decline. They are a variable draw on the allowance you already bought.

Zapier vs n8n vs Make by the numbers

Scale comparison only. For which one you should actually pick, there is a whole article on Zapier vs n8n vs Make.

The valuation row is the one to look at twice. n8n is now marked above Zapier. SAP made a strategic investment in May 2026 that doubled n8n to $5.2 billion and put it on a path into SAP's Joule Studio, roughly seven months after a $180 million Series C led by Accel with NVIDIA participating.

Do not over-read it. n8n is marked higher on roughly one eighth of Zapier's revenue, which is a bet on where automation is going, not a measurement of where it is. Zapier is the bigger business by a wide margin and the safer one to standardize on. n8n is growing faster off a much smaller base, it self-hosts, and it is where your engineers will want to go. Those are two different arguments and they are both true at the same time.

One note for anyone working from an older comparison list. Automate.io no longer exists. It was shut down after Notion acquired it. Workato, Make, IFTTT and Integrately are all still operating.

On market share, the figure you will see everywhere, 7.05%, has no methodology behind it. It traces to tech-detection tracker data, not to revenue or seat counts. There is no credible market-share number for the automation category in 2026. Anyone quoting one to three significant figures is guessing, precisely.

How Zapier actually works

Two moving parts, and one name for the pair of them. A trigger is the event that starts things, like a new email landing. An action is what Zapier does about it, like a row appearing in a spreadsheet. A Zap is the two stitched together, running while you are asleep.

Building one takes about as long as reading this paragraph. Pick the apps you want to connect, map the fields between them, then switch the Zap on.

Pricing runs from an entry tier capped at 100 tasks a month and two-step Zaps, through Professional at $19.99 a month billed annually, Team at $69 a month for 25 users with SAML SSO, up to Enterprise on request. The number that actually moves your bill is not the seat count, it is the task count, and tasks come out of one shared pool across Zaps, AI steps, code and MCP calls. Convenient until an AI step starts running on volume, at which point one workflow can eat the allowance the whole company is sharing.

Is Zapier safe to use?

A fair question about a tool you are handing the keys to a dozen systems.

• Connections are encrypted with SSL, and API request data is deleted from Zapier's servers after 7 days
• Data sits on AWS servers in the United States
• Two-factor authentication and SAML SSO are both supported
• Zapier is GDPR compliant and documents how it handles your data
• Everything else lives in the public security and compliance documentation

None of which is the actual risk. The risk is scope. One Zap can hold live credentials for your CRM, your accounting system and your file storage at once, and it keeps working after the person who built it leaves. The control that matters is not Zapier's encryption, it is your answer to who is allowed to build one.

Key Zapier takeaways

• Almost nobody reaches this scale bootstrapped. $1.3 million raised, $5 billion valuation, profitable since 2014
• The 9,000+ integrations are the moat, and nothing else is close
• Zapier has stopped publishing revenue, so treat every post-2024 figure you read as somebody's forecast wearing a suit
• It has repositioned from no-code automation to AI orchestration, with Agents and MCP as the current bets, and from June 2026 the AI usage draws on your task pool
• n8n's $5.2 billion valuation now sits above Zapier's, the first time a direct competitor has been marked higher, on roughly one eighth of the revenue
• The no-code evangelism era is over. Zapier launched National No-Code Day in March 2022, bought Makerpad in 2021 and ran a $1 million small business fund during the pandemic, and has since dropped "no-code" from how it describes itself
• Zapier's own no-code research reports that 90% of no-code users saw high growth at their company. It is a vendor survey of its own users, so read it as marketing, not evidence

Where the automation actually breaks

Here is what those 81 billion tasks do not tell you. Every one of them moved data that was already structured. A form submission has fields. A Stripe payment has amounts. A CRM record keeps names in named boxes. Zapier picks all of that up and carries it somewhere useful, and it does it very well.

Then a supplier emails a PDF invoice. A lead arrives as a plain-text inquiry. A shipping notice shows up as a scan of a photo of a piece of paper. None of them have fields, so there is nothing for the Zap to grab, and the workflow you spent an afternoon building stops at the exact point where a human opens an attachment and starts typing.

That gap is what Parseur does. Documents arrive by email, upload or API, the AI reads them and pulls out the fields you asked for, and structured data lands in Zapier as a trigger like any other. Your existing Zaps carry on unchanged. It is the difference between automating the easy half of the job and automating the half that was actually costing your team hours of manual data entry every week.

Parseur works the same way with Make, Pabbly Connect and the rest, so the platform choice stays yours.

Zapier's ease of use and sheer amount of third-party apps undoubtedly makes it Parseur's users favorite integration tool - Sylvain, Founder of Parseur.

Last updated on August 6th, 2026