Over the last 50 years, the real estate market has grown in popularity and has evolved into a widespread investment vehicle.
The most enticing market in the US right now is the rental market as it is competitive and is offering a lot of opportunities at the moment. - Forbes, March 2022
With the real estate market on the rise together with buyers’ demand, real estate agents need to find new ways to be more competitive and productive.
In this guide, we are going to look at what is real estate automation and the ways to automate the real estate industry with technology.
Is the real estate market booming in 2022?
The answer is a resounding yes! The real estate sector is still experiencing tremendous growth despite rising mortgage rates. Home prices have been increasing gradually over the past three years, and many analysts believe they will continue to increase until 2022 at a similar rate.
The number of homes being built has increased dramatically as well. With more people moving into the area, developers are building to meet this demand.
According to the National Association of Realtors, there were 6.5 million home sales in January 2022.
Best real estate markets in the US for 2022 (PWC, Emerging Trends in Real Estate 2022 )
- Tampa/St. Petersburg
- Dallas/Fort Worth
What does this mean for real estate agents?
The fact that there are still a lot of options for purchasers in the real estate market is encouraging for real estate companies. However, profits will rise on the one hand, while workload and pressure to form meaningful connections with potential customers will rise on the other.
The big question is: how can real estate agents keep up with the rising expectations while still closing real estate deals quickly?
The answer: real estate automation.
What is real estate automation?
Real estate automation refers to a broad range of technological tools, including hardware, software, and mobile applications, that make the buying and selling of real estate easier and, as a result, can cut down on the time and effort needed to locate, communicate with, negotiate, and complete real estate transactions.
Without a doubt, real estate automation is today's technology market trend and it forms the backbone of real estate marketing services operations.
Real estate automation: Why do you need it?
According to the Real Estate in a Digital Age 2019 Report by the National Association of REALTORS® Research Group, technology is playing a huge role for both real estate agents and buyers as well. For example, younger millennials are looking to get a quote instantly via their mobile apps.
As a real estate agent, we understand that you have hundreds of things to do at the same time such as:
- Locating newly listed homes that meet certain criteria
- Doing house calls with potential buyers
- Follow-ups with buyers regarding their interest
- Keeping track of the newest real estate trends on the market
- And, sometimes being the link with real estate investors
It’s a lot to do! What if you could use technology and digital tools to streamline the manual processes in your work?
As a property agent, you cannot do everything and you cannot be everywhere at the same time.
Real estate innovations lead to cost savings and higher customer satisfaction. - KPMG
As you may have already guessed, automation is the key to scaling your real estate business. Automating your daily tasks is the only way to succeed in this online realm as a real estate agent.
Top tools to automate the real estate market in 2023
Automation is a growing trend in the real estate industry. From building management to property management, automation has become a key part of the commercial real estate business. It's already driven innovation from online portals like Zillow and Redfin to apps like Onerent, which offer self-service listings and transaction management.
Customer relationship management (CRM)
Imagine the scenario where you have a couple hesitating to buy that new home, a home seller having documentation issues and another renter comparing several properties at the same time – having a good real estate CRM tool such as Realvolve or Liondesk can help collaborate with clients at different stages.
How do you generate leads without a lead generation campaign or tools knowing that having an online presence is the ultimate way to showcase properties? Marketing automation tools such as PropertyBase can help you capture leads automatically and nurture them.
Once you’ve had a long email list of potential leads and buyers, you will need to do email marketing campaigns. Sending out newsletters, new brochures, and emailers to your subscriber lists is another way to keep your prospects informed and convert them into actual customers.
Accounting and Financing
Is accounting giving you a headache? Tools like QuickBooks and Xero will help to generate your quotes quickly and your finances in order.
Read more on the integration of Parseur and QuickBooks
Virtual assistants and chatbots
Artificial intelligence (AI) chatbots acting as virtual assistants are on the rise. Real estate agents can use AI tools to help them find better homes for their clients as well as to communicate with potential buyers.
Parseur: A real estate automation software
Now, we’ve talked about some of the best digital tools to use to automate the real estate industry. However, before even setting up the tools mentioned above, let’s go back to the start of the real estate process – where do you actually get all those leads?
As a real estate professional, you may be using different real estate platforms such as Zillow, and Trulia as well as third-parties websites to capture leads. not all leads will be prospects.
Additionally, it's possible that those platforms are sending you hundreds of leads in your mailbox. Going through those emails and obtaining the buyer's details and property information is time-consuming given the amount of work you already have to do. Yes, you can pay someone to assist you with it, but you will need to invest time and resources in training them.
So – what do you do? What’s the solution to automate this part?
How does Parseur bring value to the real estate market?
Parseur has a built-in template for the real estate industry. Whenever you send a lead email to Parseur, the data is extracted automatically. The document parsing tool supports multiple real estate platforms all around the world.
You don’t need to have coding knowledge to be able to use Parseur. The following steps can summarize what Parseur does:
- Create your free Parseur mailbox
- Create an auto-forwarding rule from your personal mailbox to Parseur
- Parseur will extract the data automatically
- Send the data to any application that you want via Zapier or Make
You can refer to our use case article to extract real estate leads from Zillow.
Automating the real estate industry is the key
As technology continues to evolve, real estate agents and brokers need to stay on top of the latest trends and implement new technologies into their businesses in order to remain competitive. Automation is one way to streamline processes and save money, while also improving efficiency and customer service.